The technicalities of the differences between an outright pyramid scheme and multi-level/direct marketing are perhaps a discussion for a whole other blog, but I will assume that you know the basics of these differences, particularly with regards to legitimacy. I.e. a pyramid scheme is shady to say the least, whereas direct marketing which perhaps encompasses multi-level marketing on the other hand is perfectly legit.
It’s perhaps also common knowledge that many family-oriented individuals or even couples who want to spend more time with their families turn towards running lifestyle businesses which take the form of direct marketing and perhaps even multi-level marketing. Back when this route was still a relatively new thing which was endorsed by a few people out of many, it was perhaps a little easier to make a success out of what is in effect a lifestyle business.
Nowadays however, thanks in large part to the internet, any real opportunity in the lifestyle business space becomes saturated rather quickly due to the ease at which your neighbour or anyone else from just about anywhere in the world can jump on the train. The numbers fill up really quickly and it can get rather saturated rather quickly.
There are means and ways of standing out as an operator of a lifestyle business though, transcending the boundaries induced by the industry’s propensity to saturate quickly.
Stick to marketing products and services you believe in
Direct marketing is one of the easiest ways to grow your lifestyle business and stand out with the help of sales and subsequent profits. It can assist you in building a name and reputation for yourself and can be achieved through sticking to products and services you really believe in selling. As a marketing strategy, you can compile all the lifestyle products you want to recommend in a booklet form (a service you can find on various printing business websites) that you can customize up to your preference. You can either give away these booklets for free or create a subscription method to draw the interest of potential customers. Moreover, you can categorize the merchandise based on types, season, costs, availability, etc., to attract people.
However, if direct marketing does not work in your favor, you can always rely on digital marketing and various SEO services. They are bound to fetch you targeted results. Market products and services could already be used by people, and you’ll have no problems with your conscience regarding buyer’s remorse.
Build reciprocal relationships of value
If you can gain access to some value for free or at a negligibly low cost, which you can then pass on to your client list at that low cost or at no cost at all, never miss an opportunity to do so. This is how you build reciprocal relationships of value in that it’s not just about you making money off of your clients.
Next time you actually have something to sell, they’ll have no problem buying based on the trust they have in you.
Build your own down-line network
You should never cease to put in an ongoing effort in building your own network of what would effectively be resellers, affiliates or referrals. Part of your marketing budget should go towards building this network, the importance of which is the possibility that you discover a gem in a down-line marketer who nails the sales and perhaps even goes as far as bringing in more income for you than what you bring in.
To keep your down-line hot and interested, so to say, congratulations gifts can be handed out to the top-performers, just so that everybody else in your network can see that success is indeed possible.