The modern day consumer is spoilt for choice, from convenience of low cost fast food to expensive fine dining options.
Casual dining has recently made a comeback into the market, with higher number of foodies choosing to spend less money and embrace a more relaxed style of dining. . It offers the perfect balance of a large menu, perfect setting, and customer service, all while not breaking the bank.
Source: Edward Headington via Flickr.com
The most important factor of restaurants is the variety in the menu, and quality of food provided. A great example of wide variety food choices is Rashays casual dining.
From the standard burger and chips, to pasta and risotto, and a wide dessert spread, it has the menu spread to fit everyone’s appetite.
Source: Scott via Flickr.com
Many restaurant businesses put a lot of emphasis on other areas such as the market position that they want to take up. However, if restaurants focus on the menu and satisfying their customers palette, every other aspect of the dining experience becomes a bonus to great food.
Casual dining restaurants cater for all occasions, from weekly dinners to more formal birthday parties with family and friends. Foodies argue that the key difference between fine dining and casual dining restaurants is the ambience.
Casual dining a restaurants offer a placeto have weekly dinners with those we can banter with, without the stress of having to dress up for the occasion of more fancy establishments.
Source: BemLoira BemDevassa via Flickr.com
We like friendly environments, such as restaurants with family oriented values, being child friendly and having multiple locations. This sets casual dining restaurants a class above the convenience and fast-food chains, and accessible enough for all of us to enjoy.
Great customer service
Unlike fast food chains, casual dining places offer a level of customer service that still has the personal touch. There is a certain comfort to have someone come over to the table when I’m out with family or friends celebrating an occasion, to hand me the menus, wait on me to select my meal to ask “what I would like for dinner”.
Source: Sarah Steirch via Flickr.com
I think eating out is still a very important aspect of socializing. When I was growing up, the first interaction that I had with someone outside the family is when I was brought to a shop to grab something to eat.
I’ve never lost the thrill of asking the waiter what the best item on the menu is. The warmth and joy that comes from having a waiter offering me my meal is irreplaceable, and makes me coming back for more!
With so many different types of dining options available, and new establishments opening up regularly, the consumer is spoilt for choice. I do like that consumer is becoming more selective of where they choose to eat when they go out.
The fundamentals of dining are still the most important to consumers, particular of the variety and quality of food they consume, the numerous occasions that are suited to eating out, and level of customer service. Then it is no surprise that casual dining is growing, since it provides a good balance of all these.